The Soul of Business

Posted by on Mar 20, 2015 in Uncategorised | 0 comments

The Soul of Business

It’s time for me this month to once again capture my intuitive insights and share them with those of you who are yearning for deeper awareness, knowledge and purpose in your business and in your life.

This morning I awoke to the cheerful trilling of birdsong in my autumn garden. I have a particular connection to birds, more especially to Robins,  as they represent change and movement, all vauable lessons for those of us seeking to continually transform and grow.  Listening to the numerous bird calls roused me to ponder how people, experiences, animals and locations touch us at a soul level. This thought process further prompted me to explore the positive impact of organisations that embrace transformation and evolution at a wisdom level and how such organisations could set precedents for others to follow.

Globally,  companies develop clear strategies around their vision of where the business is headed, attempting to ensure that the time, resources and energy invested pays off.   Aligned to this, is how  businesses develop and grow their people, investing heavily in skills training, brand knowledge, company ethics, values and mission statement.  All of this to better equip their staff to know the company ethos and expectation,  as well as attempting to ensure that their customers receive the best service or product available in the face of increasing global competition in the market place.

What would the scenario be if an organisation’s mission statement included the development of a soul driven approach to drive success, for both its customers and it’s staff?  For us to understand what it means for business to have a soul, we need to re-engineer what it means to have authentic power within organisations, for it’s here in the portal’s of power that decisions are made, deals are struck, employees retained, promoted or dismissed.  Gary Zukov in his profound book “The Seat of the Soul” sums up what true power is, and I quote:    “Humbleness, forgiveness, clarity and love are the dynamics of freedom. They are the foundations of authentic power.” My understanding of true power lies in the ability to be all of the above, with compassion, empathy and awareness being part of the package.

I am sure many of you reading this have,  at one time or another,  been employed in an organisation that has no soul, or worked under a superior who has no understanding of you personally,  your individual situation, with your particular fears, vulnerabilities, emotional insecurities and concerns.  As humans today, we face ever increasing challenges around both financial and job security, relationship and family demands and needs, and personal health issues.   For staff to feel truly empowered, motivated and joyful in the tasks they perform each day, we should be crafting strategies around soul development within organisations.  In essence this would mean creating frameworks and taking decisions that come not solely from the head, but also from the heart, empowering decision makers to explore meaningful ways to engage with their staff and their customers,  at a soul level.  In so doing, staff would achieve  a deeper sense of belonging, of being heard and also of contributing to how their organisations are run, managed and developed.  Customers, in turn, would deepen their loyalty to a brand that made them feel they were recognised for their needs and that their demands were heard and responded to.

This approach could have far reaching benefits,  ensuring that each member of every team within an organisation felt acknowledged and valued, ultimately driving a desire to pitch up for work every day to deliver positive output to a company that respected and honoured them for their individual effort and loyalty that went beyond the traditional bonus or staff perk.
How different would your experience be, within an organisation that developed executives, management and teams to create a soul driven approach to their mission statement and vision board.  Surely this is what future business should be considering,  in a world where “business as usual”,  clearly requires alternative solutions to existing ones that appear to not be working?

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